About IQOS

Welcome to a smoke free future

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
Our way to heating tobacco


This year sees a huge milestone for the IQOS community. Find out more


IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.


IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.


PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.


PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.


Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.


While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.

how IQOS developed
IQOS development timeline
How it works?

Heat-not-burn technology

Want to know more about IQOS heat-not-burn technology?

myIQOS on a green background
Learn more with myIQOS
Care you can count on
IQOS Coach
Personal assistance in using your IQOS device.
Replacing defective components
Single accidental damage cover and rapid replacement.
International assistance
Support with IQOS while traveling.
Additional support
We are here for you just a click away
Find the nearest service point, diagnose your device, and much more.

Get in touch with one of our experts to get support.

Send us your question and we will get back to you as soon as possible.

Subscribe to us or send us a private message to get help.