What is IQOS?

IQOS is a tobacco heating system using HeatControl ™ technology. HeatControl ™ heats the tobacco instead of burning it and therefore nicotine is released without fire, smoke or ash.
golden IQOS

IQOS range

Devices from the IQOS line heat tobacco using a blade, based on Heat Control ™ technology. The heating element is made of ceramic and contains platinum, gold and silver.
lil SOLID 2.0
lil Range
lil™ SOLID 2.0 heats through induction. The tobacco stick is heated from the inside by a stainless-steel pin generating heat through an induced electromagnetic field, ensuring an even heating across the pin, without burning.
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Our devices
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lil SOLID 2.0


Tobacco heating system

IQOS heats tobacco, without burning it, emitting 95% less harmful chemicals compared to cigarettes.* No smoke, no ash, no lingering smell.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).


Accessories will ensure your device with additional protection against dust and damages.

Scientific research

From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to alternatives to cigarettes. The development of heat-not-burn products is the result of an investment of over $ 6 billion and the efforts of scientists who have devoted more than 10 years of research and development to improve technology.