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Discover the benefits of IQOS.

A better alternative to smoking cigarettes.

A better alternative to smoking cigarettes.

The smart way to enjoy real tobacco taste.

The smart way to enjoy real tobacco taste.

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide. IQOS has 90% less harmful chemicals* compared to cigarettes. Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.<br/> Important information: This does not mean IQOS is risk free

The smart way to enjoy real tobacco taste.

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide. IQOS has 90% less harmful chemicals* compared to cigarettes. Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.<br/> Important information: This does not mean IQOS is risk free
Source: * Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.
Source: * Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.

Discover the pleasure of heated tobacco.

Discover the pleasure of heated tobacco.

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco.

No fire, no burn.

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.

No smoke.

Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.

Smell like you, not like smoke.

With IQOS you can now enjoy cigarette-like delivery but without the cigarette-like smell. You can now enjoy your tobacco while being less likely to bother those around you